Why we don't publish prices.

We get asked this on most discovery calls: 'why no prices on the site?'

Short answer: the same brief at £30k revenue and £3M revenue is a different project. A Shopify migration for a brand doing £8k/month needs different tradeoffs than one doing £400k/month — different theme assumptions, different integration depth, different post-launch support model. Publishing a single price for either misleads.

Slightly longer answer: agencies that publish prices end up doing one of two things. Either they price for the cheapest possible scope (so the headline number is low and they upsell on the call) or they price for the most expensive (so the headline is honest but most prospects bounce). Both are coordination games. Neither is the conversation.

We'd rather just have the conversation. Tell us what you're building, what you're working with, and what you're trying to grow into. We'll tell you what we'd do and what it costs. Fixed price after the call, no upsell ladder.

What about ballpark? We can give one in fifteen seconds on the discovery call. Putting it in writing in public adds nothing the call doesn't add better.