JOURNAL · OPERATOR NOTES
What we're working on
Short posts on what we shipped, what we tried, and what we'd do differently. Two or three a week. Written by George.
Why we dropped Elementor.
Page builders look like a shortcut. They're a maintainability tax that compounds for years. What we build instead.
WordPressToolingMigrating from Wix to Shopify without losing rankings.
The playbook we run when migrating an ecommerce store off Wix. Six steps, plus what to expect on the rankings front in the six weeks after launch.
ShopifySEOMigrationsWhat a Growth Partner deal actually looks like.
Most agency-client relationships are misaligned. The retainer arrives whether revenue moves or not. Here's how we structure the version where the incentive matches the outcome.
Growth PartnerPricingOperatorWhy we don't publish prices.
The same brief at £30k revenue and £3M revenue is a different project. A published price misleads. The discovery call is the price.
PricingProcessWhat this is.
Short notes on what we're building and what we're learning. Operator-led, written in public, no marketing department in between.
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