VMEP

The brief

VMEP makes the equipment professional motorsport teams take to the track — flight cases, pit walls, branded kit — and is the UK distributor for ARE, Cartek, Fuel Safe, Tilton, and VP Racing. We rebuilt their Wix store into a Shopify catalogue, then took a 10% growth partnership and have been running paid acquisition ever since.

What we did

• Migrated the full catalogue from Wix to Shopify 2.0
• Built a multi-brand catalogue architecture so each distribution partner (ARE, Cartek, Fuel Safe, Tilton, VP Racing) reads as its own destination, not a shelf
• Implemented a bespoke quote flow for custom flight cases and walling that don't fit a standard add-to-cart
• Gated the trade / B2B catalogue with appropriate access controls
• Run £1,650 per month Google ads at 6.25x ROAS
• Took 10% of the company as a growth partner and have grown digital + in-person sales from £14k to £29k per month over 14 months

The numbers

Gallery

What we said no to

• Treating distribution brands like products. Each one earned its own visual treatment because that's how the buyer thinks.

Stack

• Shopify 2.0
• Custom Liquid sections
• Quote-flow integration
• Multi-brand catalogue architecture
• Google Ads stack