SERVICE · PERFORMANCE MARKETING
Marketing that pays for itself
Meta and Google ads, plus the retention engine that keeps customers coming back. We report on revenue, not impressions.
What you get
Ads that actually attribute.
GA4 + server-side Meta CAPI + UTM hygiene so the numbers you see match the numbers in your Shopify dashboard.
Creative that earns its impression.
Static, motion, UGC — produced or briefed depending on what the channel needs. We don't run boring ads.
Retention that compounds.
Klaviyo flows, segmentation, SMS where it fits. The 30–40% of revenue most stores leave on the table.
Monthly reports a founder can read.
Spend, revenue, blended CAC, contribution margin. No dashboard theatre, no vanity metrics.
Under the hood
Account structure.
Meta CBO campaigns with proper exclusions and creative testing cadence. Google split into branded / non-branded / Performance Max with feed hygiene done right.
Tracking.
GA4 with enhanced ecommerce, server-side CAPI for Meta, Google Ads conversion API. We measure twice and report once.
Creative cadence.
Minimum 3 new concepts per month. Tested in pairs, winners scaled, losers killed.
Retention stack.
Klaviyo flows wired to Shopify events. Welcome, browse abandonment, cart abandonment, post-purchase, win-back. SMS via Klaviyo or Postscript when volume justifies it.
Process
- 01
Discovery + account audit.
We look at your current accounts, tracking, and creative. You get the audit either way.
- 02
Setup + tracking.
GA4, server-side Meta CAPI, conversion APIs, UTM hygiene. Fix what's broken before we spend.
- 03
Launch + iterate.
Three concepts in market by week two. Weekly creative test cadence from then on.
- 04
Monthly reporting.
Real numbers, not dashboards. What worked, what didn't, what we're testing next.
“We don't get paid more for telling you to spend more.”
How we charge
A management fee covers our work — strategy, account management, reporting, creative briefing. Ad spend is pass-through to the platforms. Creative production is scoped separately based on what you need. No commission on ad spend — we don't get paid more for telling you to spend more.
FAQ
Three months. Anything shorter and you haven't given the work enough time to compound.
A monthly management fee covers our work — strategy, account management, reporting, creative briefing. Ad spend is pass-through to the platforms. Creative production is scoped separately based on what you need. No percentage of spend, no hidden commissions. The number itself we agree on a discovery call, sized to your business.
Not in-house. Meta and Google are where we have depth. For other channels we'll honestly tell you whether it's worth running and recommend a specialist if so.
Meta usually starts performing within 2–3 weeks of going live. Google Search faster. Retention compounds over months, not weeks.
A 90-day initial engagement, then rolling monthly with 30 days notice. We'd rather you stay because it's working, not because of a contract.
Yes — we'll show you anonymised examples on the discovery call.
Ready to talk?
30 minutes, no pitch deck.