WORDPRESS

Headless WordPress

A WordPress setup where the front-end is a separate framework (typically Next.js) pulling content via WordPress's REST or GraphQL API, while editors still work in the WordPress admin.

The pitch is real: you get WordPress's editorial experience and content model with a fast, modern front-end you can shape without theme constraints. The catch is operational — you now run two systems instead of one, with two deploy pipelines, two hosting bills, and two failure modes.

Our rule: headless wins when you have either (a) a heavy, interactive front-end where theme PHP would slow you down, or (b) editorial volume high enough that the editor experience matters more than the simplicity. Otherwise block-themed WordPress is usually the better answer.

We tell you which fits on the discovery call, not before.

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